Are you feeling stuck in your current job? Dreaming of a flexible income stream that doesn’t eat up all your time?
Most people think they need to compete with thousands of other Etsy sellers selling the same saturated products, or invest heavily in physical products that require storage and shipping.
The truth is, you can sell digital products on Etsy for passive income by focusing on unsaturated digital downloads that have way less competition!
Unlike physical products, creating and selling templates on Etsy is fast, requires very low investment, and can easily be updated, changed, or removed from your Etsy shop.
In this post, I used EverBee to do keyword research (search volume and competition data) and also to show the revenue and sales data of some of these products. These examples will show you how much money the best-selling digital products on Etsy are making for this specific product type.
Some of the great unsaturated digital downloads you’ll see in this post are different types of digital planners that are not highly competitive on Etsy and are perfect to start making money with your Etsy shop much quicker.
Let’s dive right into these low-competition digital products that can transform your Etsy seller journey!
What are Low Competition Digital Products to Sell on Etsy?
If you want to sell digital downloads on Etsy, understanding competition is absolutely crucial for your success.
Here’s what you need to know: low competition on Etsy means that there are fewer than 30,000 listings selling the same product on Etsy, trying to rank for the same keyword.
Why does this matter so much?
Products with low competition are the best digital products to sell on Etsy because they will rank faster and will get you sales right off the bat.
Think about it – when you create digital products in oversaturated niches, you’re competing against thousands of established sellers. Your beautiful planner or template gets buried on page 50 of search results, and honestly, no one’s scrolling beyond page 2!
But when you focus on unsaturated niches with under 30,000 competitors?You can actually get found. Your products show up on the first few pages of search results, which means real eyeballs on your listings and real sales coming in.
No, seriously – this strategy can be a total game-changer for new Etsy sellers who want to see results quickly instead of waiting months to gain traction.
Here are 37+ UNSATURATED Digital Products To Sell On Etsy Easily For Passive Income!
1. Notion Planner
A Notion planner is a digital template designed specifically for the Notion app that helps people organize their daily tasks, goals, and schedules all in one place. Examples: ADHD planner, life planner, business planner, student planner and more.
Average price on Etsy: $5-50
Search Volume: 853
Competition: 15,429
2. Life Planner Notion
A Life Planner Notion is a comprehensive digital template that combines goal setting, habit tracking, and life organization features within the Notion platform for complete life management. This can include: time management, wellness, organization, goals, finances, a vision board and more.
Average price on Etsy: $5-50
Search Volume: 745
Competition: 5,050
3. Content Planner
A content planner helps content creators, bloggers, and social media managers organize their content ideas, posting schedules, and marketing campaigns in one streamlined system.
This planner helps content creators manage their Pinterest pins, Instagram posts, blog topics, and YouTube videos and track what’s working best for their audience.
Average price on Etsy: $12-30
Search Volume: 512
Competition: 17,992
4. Excel Planner
An Excel planner is a digital spreadsheet template that transforms Microsoft Excel into a powerful planning and organizing tool for budgets, schedules, goal tracking, or project management.
Excel templates are familiar to most people and work on virtually any device without needing special software or apps.
Average price on Etsy: $5-25
Search Volume: 1,587
Competition: 17,715
5. Wedding Timeline
A wedding timeline helps couples and wedding planners map out every single moment of their big day, from getting ready in the morning to the last dance at night.
These templates include specific time slots for hair and makeup, ceremony start times, photo sessions, and reception events so nothing gets forgotten or rushed.
Average price on Etsy: $5-20
Search Volume: 1,175
Competition: 21,354
6. Wedding Checklist
A wedding checklist is a comprehensive template that breaks down all the tasks couples need to complete before their wedding day, organized by timeline (12 months out, 6 months out, etc.).
Trust me, planning a wedding can feel overwhelming, but these checklists turn the chaos into manageable, bite-sized tasks that actually get done.
Average price on Etsy: $2-10
Search Volume: 940
Competition: 10,823
7. Wedding Planner Printable
A wedding planner printable is a complete digital planning system that couples can download, print at home, and use as a physical binder to organize their entire wedding planning process.
These aren’t just pretty pages – they include budget trackers, vendor contact sheets, guest list organizers, and timeline templates, all designed to work together as one cohesive planning system.
Average price on Etsy: $8-40
Search Volume: 471
Competition: 15,260
8. Wedding Guide
A wedding guide is an in-depth digital resource that walks couples through specific aspects of wedding planning, like a bridsmade guide, welcome party guide, wedding photography guide and more.
This is an easy-to-follow format (including templates) that saves couples hours when planning their wedding.
Average price on Etsy: $10-30
Search Volume: 522
Competition: 13,776
9. Spreadsheet Budgeting
A spreadsheet budgeting template is a digital Excel or Google Sheets file that helps people track their income, expenses, and savings goals in an organized, automated format.
They often include features like automatic calculations, debt payoff trackers, and visual charts that make managing money actually feel manageable instead of overwhelming.
Average price on Etsy: $1.5 – 30
Search Volume: 2083
Competition: 21,004
Data and keyword score below from EverBee.
10. Household Planner
A household planner is a comprehensive digital template that helps families organize everything from meal planning and chore schedules to bill tracking and cleaning.
These planners typically include sections for cleaning schedules, family calendars, budget tracking, meal prep, grocery lists, and more.
Average price on Etsy: $1-12
Search Volume: 766
Competition: 13,193
11. Cleaning Checklists
Cleaning checklists are digital files that break down household cleaning tasks into manageable, room-by-room lists that you can check off as you complete them.
These checklists often include daily, weekly, and monthly cleaning schedules that make maintaining a clean home feel way less overwhelming.
Average price on Etsy: $3-12
Search Volume: 1081
Competition: 16,122
12. Hour Planner
An hour planner is a detailed digital template that lets you schedule your day in hourly increments, perfect for people who need to track their time closely, block time for work or manage packed schedules.
Think busy entrepreneurs, students with multiple commitments, or anyone juggling work and family life. These planners help with tracking, to see where time goes and to make every hour count.
Average price on Etsy: $4-15
Search Volume: 605
Competition: 6007
13. OneNote Planner
A OneNote planner is a digital file designed for Microsoft OneNote users. This planner helps organize a schedule, tasks, and notes all within the OneNote app environment.
The beauty of OneNote planners? They sync across all your devices automatically, so your customer can update their planner on their phone during lunch and see those changes on their laptop at home.
Average price on Etsy: $5-18
Search Volume: 1273
Competition: 3286
14. Good Notes Planner
A Good Notes planner is a template created for the GoodNotes app (popular on iPad) that lets you handwrite, draw, and organize your plans using your Apple Pencil or stylus.
Perfect for people who love the feel of writing by hand but want the convenience of digital organization without carrying around a physical planner.
Average price on Etsy: $6-20
Search Volume: 957
Competition: 9306
15. Weight Loss Tracker
A weight loss tracker helps monitor the customer’s weight loss journey by tracking measurements, daily weigh-ins, progress photos, and goal milestones.
Most include charts, before/after photo sections, and celebration pages for hitting goals.
Average price on Etsy: $4-10
Search Volume: 881
Competition: 20,953
16. Workout Planner
A workout planner helps plan, track, and organize the customer’s fitness routine with sections for exercise schedules, rep tracking, progress notes, and workout goals.
Average price on Etsy: $5-18
Search Volume: 1483
Competition: 23,340
17. Academic Planner
An academic planner is designed specifically for students to organize their school schedule, track assignments, manage exam dates, and monitor their grades throughout the academic year. These typically include semester overviews, weekly class schedules and assignment trackers.
Average price on Etsy: $5-20
Search Volume: 1217
Competition: 17,782
18. College Planner
A college planner helps college students manage not just their coursework, but also their social life, part-time jobs, extracurricular activities, and personal goals all in one place.
They typically include budget trackers, meal planning, dorm organization, and even sections for tracking internship applications and career goals.
Average price on Etsy: $8-25
Search Volume: 820
Competition: 18,871
19. Homeschool Planner
A homeschool planner helps homeschooling parents organize lesson plans, track each child’s progress, manage curriculum requirements, and document learning activities for record-keeping purposes.
Average price on Etsy: $10-30
Search Volume: 855
Competition: 18,736
20. Newsletter Template
Creating newsletters from blank templates is a time-consuming task for business owners!
A newsletter template is a pre-designed digital layout that businesses, bloggers, or organizations can customize with their own content to create professional-looking email newsletters without starting from scratch, saving lots of time.
These ready-made designs include sections for headlines, featured articles, product spotlights, and call-to-action buttons and more.
Average price on Etsy: $5-20
Search Volume: 820
Competition: 18,871
21. Cleaning Schedule
A cleaning schedule is a template that breaks down all household cleaning tasks into daily, weekly, and monthly routines.
Average price on Etsy: $3-10
Search Volume: 1305
22. Shopify Themes
Shopify themes are pre-designed website templates specifically created for Shopify online stores to give e-commerce businesses a professional, polished look without needing to hire a web designer.
These themes include product pages, shopping cart functionality, mobile responsiveness, and checkout systems, all beautifully designed and ready to showcase the business’s products.
Average price on Etsy: $12-100
Search Volume: 402
Competition: 5366
23. Bookkeeper Templates
Bookkeeper templates are professional digital forms and spreadsheets that help small business owners track their income, expenses, invoices, and financial records without needing expensive accounting software or hiring a bookkeeper.
They often include profit and loss statements, expense categorization, tax preparation sheets, and client payment tracking that make tax season way less stressful.
Average price on Etsy: $8-25
Search Volume: 568
Competition: 683
24. Order Invoice Form
An order invoice form is a template that businesses use to bill their clients or customers, including details like services provided, quantities, prices, payment terms, and company branding.
Businesses use these templates to plug in their client details and send professional-looking invoices quickly.
Average price on Etsy: $5-15
Search Volume: 618
Competition: 5590
25. Airbnb Welcome Sign
An Airbnb welcome sign is a customizable digital template that hosts can personalize with their property details to create a warm, professional greeting for their rental property.
These signs help hosts stand out from the competition and make guests feel special from the moment they arrive.
Average price on Etsy: $3-12
Search Volume: 385
Competition: 8972
26. Whole Shop Mockup Bundle
A whole shop mockup bundle is a collection of coordinated digital mockup templates that Etsy sellers can use to showcase their products in professional, lifestyle-style photos without actually photographing each item, saving them a lot of money.
Average price on Etsy: $15-40
Search Volume:415
Competition: 5648
27. Canva Template eBook
A Canva template eBook is a pre-designed digital book layout created in Canva that content creators can customize with their own text, images, and branding to publish professional-looking eBooks without design experience.
These templates include cover designs, chapter layouts, page formatting, and even graphics that make content look like it came from a publishing house.
Average price on Etsy: $8-25
Search Volume: 553
Competition: 18,854
28. Recipe Template
A recipe template is a digital layout that food bloggers and home cooks can use to format their recipes in a professional, easy-to-read style.
These easy-to-use templates include sections for ingredients, step-by-step instructions, and cooking times.
Average price on Etsy: $4-15
Search Volume: 433
Competition: 21,570
29. Cookbooks Template
A cookbook template is a professionally designed layout for creating complete cookbooks, including recipe pages, table of contents, ingredient indexes, and professional formatting that makes your collection of recipes look publication-ready.
Average price on Etsy: $12-35
Search Volume: 262
Competition: 5479
30. Meal Prep Planner
A digital meal prep planner helps busy people plan their weekly meals, create grocery lists, and organize their cooking schedule to save time and money on food preparation.
These planners break it down into manageable steps with weekly meal calendars, grocery lists, prep checklists, and even storage tips.
Average price on Etsy: $5-18
Search Volume: 442
Competition: 13,263
31. Squarespace Templates
Squarespace templates are pre-designed website layouts specifically created for the Squarespace platform that give businesses, bloggers, and creatives a professional website without needing coding skills or hiring a web designer.
These templates include homepage designs, portfolio galleries, contact forms, and blog layouts that businesses can customize with their colors, fonts, and content.
Average price on Etsy: $20-250
Search Volume: 183
Competition: 4314
32. Notion Template Business
A Notion template business is a comprehensive digital workspace designed in Notion that helps entrepreneurs manage every aspect of their business – from project management and client tracking to financial planning and goal setting.
Average price on Etsy: $15-45
Search Volume: 228
Competition: 2287
33. Real Estate Logo
A real estate logo is a professionally pre-designed logo that real estate agents and brokers can use to brand their business across business cards, yard signs, websites, and marketing materials.
These logos typically include house imagery, sophisticated typography, and professional color schemes that make agents look established and trustworthy.
Average price on Etsy: $8-30
Search Volume: 481
Competition: 14,827
33. Real Estate Logo
A real estate logo is a professionally pre-designed logo that real estate agents and brokers can use to brand their business across business cards, yard signs, websites, and marketing materials.
These logos typically include house imagery, sophisticated typography, and professional color schemes that make agents look established and trustworthy.
Average price on Etsy: $8-30
Search Volume: 481
Competition: 14,827
35. Real Estate Postcard
A customizable real estate postcard that agents can use for direct mail marketing campaigns, including “Just Listed,” “Just Sold,” market updates, and neighborhood farming postcards to generate leads.
These postcards help agents stay top-of-mind with potential clients and showcase their recent successes in a printed format.
Average price on Etsy: $4-15
Search Volume: 228
Competition: 6399
36. Real Estate Social Media
Real estate social media templates are pre-designed graphics specifically created for platforms like Instagram, Facebook, and LinkedIn that agents can customize with property photos, market stats, and personal branding.
These templates include post designs for new listings, sold properties, market tips, and personal branding content that keeps agents visible and engaging online.
Average price on Etsy: $10-35
Search Volume: 401
Competition: 13,106
37. Real Estate Flyer
Agents use real estate flyers to showcase property listings with high-quality layouts featuring photos, property details, pricing, and agent contact information.
Average price on Etsy: $5-18
Search Volume: 290
Competition: 11,528
38. Real Estate Business Cards
Professionally designed business card templates that agents can customize with their photo, contact information, and branding to create memorable first impressions with potential clients at a minimum cost.
Average price on Etsy: $4-12
Search Volume: 225
Competition: 8725
Low Competition Etsy Digital Products – Final Thoughts
Here’s the truth: You can create the most popular digital products on Etsy, and invest lots of time creating the perfect product. However, if the competition is too high, no one is ever going to find your perfect product!
And running Etsy ads for low ticket digital files will actually leave you with a loss (been there, done that…) so showing organically on Etsy search is CRUCIAL for your Etsy success.
That’s why focusing on these unsaturated niches is such a game-changer for your Etsy store. When you sell products like the ones we’ve covered today, you’re setting yourself up for success from day one.
Pick one of these low-competition digital products and start creating your Etsy shop TODAY.
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