Want to build a profitable online business from home?
Here’s the thing – Pinterest is the most underestimated platform in social media marketing for small businesses and bloggers. Some insanely successful bloggers like Sophia Lee and Michelle Schroeder Gardner are relying mostly on Pinterest to drive insane traffic to their blogs.
The truth is, Pinterest VAs are in high demand right now, especially those who know how to use Pinterest to grow businesses.
If you’re looking for a flexible work from home side hustle that actually pays well, becoming a Pinterest VA could be your game-changer. You’ll offer Pinterest services that help entrepreneurs crush their social media marketing goals while building your own online business on your terms.
In this guide, I’ll walk you through exactly how to become a profitable Pinterest Virtual Assistant, even if you’re starting from scratch. Let’s dive right into it!
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How to Become a Pinterest Virtual Assistant and Make Money Online
This is a step by step guide to start a Pinterest virtual assistant business and build a profitable Pinterest business
Step 1 – Become a Pinterest Expert
I know you’re eager to land your first client and start making money. But here’s what you need to know – becoming a successful Pinterest manager starts with solid training.
To become a Pinterest expert, you need to start by taking a Pinterest marketing course that will take you all the way from beginner to advanced. Yes, you can get experience working on your own Pinterest business account or working for clients for free. However, you will waste a lot of time in trial and error until you see results.
And remember, time is money! The faster you can get to your first client, the better.
So what exactly do you need to master? To name a few, these are the foundational skills that separate amateur pinners from professional Pinterest VAs:
- How to create scroll-stopping Pinterest pins and catchy titles,
- Learn Pinterest SEO,
- Dive into Pinterest analytics,
- Learn how to optimize Pinterest business accounts
- Learn how to conduct account audits.
⇒ 47 Pinterest Tips & Tricks to Skyrocket Your Pinterest Account
But that’s not everything you need to know. You’ll also need to acquire relevant business skills like:
- Creating Pinterest service packages,
- Pricing your services,
- Create a marketing plan to attract new clients
- Nailing your sales process,
- Dealing with price objections and
- Setting up your weekly workflows.
About a year ago, I purchased Megan Johnson’s Pinterest Ninja + Pinterest VA course bundle, which covers everything from mastering Pinterest algorithm best practices to starting and managing a profitable Pinterest VA business. This course bundle comes fully recommended by me, and it’s also the most affordable Pinterest course you can find!
You can also read my honest review of Megan Johnson’s Pinterest course for more details.⇓
Step 2 – Gather Customer Success Stories
Once you’ve got the skills down, it’s time to build proof that you know your stuff.
Here’s the thing – potential clients want to see results before they hand over their hard-earned money. They need to know you can actually deliver on your promises.
Add reviews to your website that show how you brought traffic to small business websites and eCommerce websites, which led to more customers for these businesses. When people see the results you brought to other businesses, hiring you for their business will be an easy decision for them to make.
No seriously, testimonials are your secret weapon! Even if you’re just starting out, you can offer your services at a discounted rate (or even for free) to a couple of businesses in exchange for detailed case studies and honest reviews.
Document everything – the traffic increases, the engagement metrics, the actual sales generated. Take screenshots of Pinterest analytics showing growth. These success stories will do the selling for you when you’re pitching to new clients.
Step 3 – Start a Website for your Pinterest VA business
Now that you have your skills and testimonials lined up, you need a professional website for your business.
Start a simple website to present your services, your ‘About Me’ page, your customer reviews, and the ways to easily contact you. You don’t need anything fancy – just a clean, professional site that showcases your VA services.
The fastest and easiest option is to start a Wix website because it is the most user-friendly website builder, and it comes with hundreds of beautifully designed website templates that you can choose from. Wix is also super affordable for beginners, which is perfect when you’re just getting started.
If you plan to start a blog for your business and post regularly, I recommend a self-hosted WordPress blog. You can check my free WordPress training here:
Step 4 – Add An ‘About Me’ Page
Your ‘About Me’ page is where you get to show the person behind the business. And trust me, this page matters more than you think!
Add your experience and your successes with Pinterest marketing for small businesses. Share your story – what drew you to Pinterest marketing, what results you’ve achieved, and why you’re passionate about helping businesses grow.
Here’s something important: Add your profile picture! People want to know you are a real person, and will connect with you much more easily when they see a picture of a friendly face. This also builds trust and encourages people to contact you.
You don’t need to write a novel here. Just be authentic and personable. Talk about your journey, your skills, and what makes you different from other Pinterest VAs out there.
Remember, potential clients aren’t just hiring a service – they’re hiring you. Let your personality shine through so they can get a feel for what it would be like to work with you.
Step 5 – Add a ‘Work With Me’ Page to Your Website
This is where you turn curious visitors into paying clients!
Your ‘Work With Me’ page needs to clearly communicate what you offer and why someone should choose you. Include the benefits of working with a Pinterest VA – think about the time they’ll save, the traffic they’ll gain, and the business growth they’ll experience.
Here’s where you really sell yourself: explain why you are the best person for this job. What makes your approach unique? What results have you delivered? What do you bring to the table that other Pinterest VAs don’t?
Most importantly, make it super easy for them to contact you and ask questions – whether by scheduling a Zoom call or via email. Remove any friction from the process.
Add clear contact buttons, a simple contact form, or a link to your calendar booking system. The easier you make it for people to reach out, the more inquiries you’ll get. And more inquiries mean more clients!
Step 6 – Add Your Pinterest Virtual Assistance Services and Packages
Now it’s time to get specific about what you actually offer!
Add your service packages to this page and list the services you offer. Be clear and detailed so potential clients know exactly what they’re getting when they work with you.
If you specialize in specific types of business, then write it on this page. For example, if you specialize in Pinterest marketing for eCommerce websites, blogs, or small business owners, then include a tailored package for these types of businesses so they will be able to know that this service was designed especially for them.
What services should you include? Here are some ideas to get you started:
- Setting up a new Pinterest account or optimizing an existing account
- Monthly Pinterest management – creating new pins and scheduling them on the platform (specify how many pins a week)
- Pinterest account audits
- A 1-hour Pinterest consultation
- Creating a custom Pinterest strategy
- Pinterest analytics and reports
Include all your services on this page. The more comprehensive you are, the easier it is for clients to see if you’re the right fit for their needs.
Should You Publish Your Prices on Your Website?
This is up to you – there is no right or wrong answer here.
Publishing a price helps more customers to reach out to you because everything is clear up front and they know in advance if they can afford to hire you or not. The conversion rate on your sales calls will be much higher because those who book a call already know your rate – they just want to ask some questions and confirm it is all good.
On the other hand, customers can sometimes ‘judge’ your services just by your rates and compare you to other freelancers only by your rate, without getting to know you first and understanding the real value of your services.
Quite honestly, I recommend what feels right for you. You can always adjust your strategy as you go!
Step 7 – Build an Email List of Potential Customers
Here’s something most new Pinterest VAs overlook – building an email list is one of the best ways to create a steady stream of clients!
Create a lead magnet and start sending valuable tips and guides about Pinterest marketing. Share Pinterest tips that actually help them see results and show them you know your stuff.
The key here is to provide real value in every email. Don’t just pitch your services constantly – teach them something useful each time you hit send.
In every email, include a call to action to contact you to do this for them. Something like: “Don’t have the time to do all of this yourself? I would be happy to work with you! Let’s chat.”
When you consistently show up in someone’s inbox with helpful content, you stay top of mind. So when they’re ready to hire a Pinterest VA, guess who they’ll think of first? You!
Step 8 – Apply to Pinterest Virtual Assistant Jobs
To secure your monthly income and gain experience, especially at the start, consider applying to jobs already advertised on remote job platforms like FlexJobs. FlexJobs is an online platform specializing in fully remote jobs, including business VAs, Pinterest VAs, digital marketers, and online jobs in general.
Here’s why this approach is a game-changer: you’re connecting with businesses that are actively looking to hire right now. They have a budget, a need, and are ready to onboard someone.
You don’t have to wait for clients to stumble upon your website. Instead, you’re putting yourself in front of decision-makers who are already sold on hiring a Pinterest VA – they just need to find the right person.
Apply consistently, tailor your applications to each job posting, and highlight your skills and results. This proactive approach will help you land clients faster!
5 Tips for a Successful Pinterest Virtual Assistant Business
You’ve got the basics down, but here’s what you need to know to actually thrive as a Pinterest VA.
1) Invest in Learning and Getting Results
Invest the time in learning, getting experience, and getting results for your clients. This way you will be able to outperform other Pinterest VAs and charge higher prices.
The truth is, when you consistently deliver amazing results, you can command premium rates. Your results speak louder than any sales pitch ever could.
2) Batch Your Work and Use the Right Tools
Batch your work and work efficiently so you’ll be able to manage more clients and increase your income. One of the best strategies to batch your work is using a social media scheduler.
I’ve been using Metricool (perfect for Pinterest & Instagram) because it lets you schedule your pins months in advance and also acts as your content calendar. You can look ahead in your plan and at your past pins to better manage it, avoiding repeating the same post within a short timeframe.
3) Reply Promptly to Potential Clients
If someone emails you with questions, reply within 24 hours. People prefer quick replies – otherwise, they will feel ignored and reach out to other freelancers.
Speed matters when it comes to landing clients!
4) Ask Potential Clients to Fill Out a Form Before Scheduling a Call
To increase your conversion rate in these sales calls, preparation is key! Ask them to fill out a form with their website URL, their Pinterest account, what they are trying to achieve, and what their struggles are.
That way, you will have time to do your research and offer them the best solution for their business.
5) Think Big and Expand Your Services
Always think about how you can offer more services to your clients and grow your business. When you find more ways to help businesses grow, you will make much more money from your business.
Don’t limit yourself – keep learning, keep expanding, and keep finding new ways to add value!
Get Started as a Pinterest Virtual Assistant – Your First Step
The steps are laid out, the path is clear. Now it’s time to take action and build the flexible, profitable business you’ve been dreaming about.
You have everything you need to become a Pinterest VA. Take your first step today!
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