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How Might a Business Use a Blog to Make More Money in 2024

Last Updated: May 14, 2024

If you’re running a business and wondering what other strategies you need to implement to boost your income without breaking the bank, you’re in the right place.

Did you know that a well-crafted blog can be your silent salesman, working while you sleep to drive traffic to your website and engage potential customers? It’s true!

Integrating blogging into a business strategy will lead to a noticeable shift in organic traffic, higher engagement, and, yes, increased revenue. But how does this happen, you might wonder? Let’s break it down together.

In this post, I will cover the 7 benefits of blogging and answer the question: How can a small business use a blog to make more money? From social media buzz to customer engagement, we’ll cover it all.

I will give you some practical examples for each of these ways and show you the 5 income streams you can generate from starting a blog for your business.

So, let’s dive right into it and plan a blog that is a money-making powerhouse!

How Might a Business Use a Blog To Make More Money – 7 Benefits of Blogging You Need to Know

1. Generating Organic Traffic to Your Website Through Quality Content and SEO

Creating blog content on your business website can significantly boost your traffic and reach.

Publishing new blog posts regularly about relevant terms your customers are searching for (these are called keywords) and correctly implementing SEO (search engine optimization) strategies will lead to higher rankings in search results and more organic traffic.

More organic traffic = more chances you have to attract customers to your website.

For example, a graphic designer can blog about the latest design trends in business cards, or simple graphic design techniques that freelancers can use for their social media presence can easily attract more visitors looking for graphic design services.

The number one traffic source to a business website is showing on the Google results page when your customers are searching for a relevant keyword.

This increased traffic can lead to more inquiries and more customers.

2. Establish Your Industry Authority

Writing and publishing blog posts regularly will help you establish authority in your field in the eyes of your customers – it is as simple as that.

A business that shares new content on its blog and on its social media profiles is considered up-to-date and ‘knows what it is doing.’

A business coach, for example, can share insights from his work with customers and useful tips and strategies for business development.

This positions the coach as an expert, attracting more clients willing to pay for top-tier advice. 

When you are seen as an expert in the eyes of your customers –

  • You can easily increase your prices
  • Your customers’ retention rate is much higher (less headaches and less negotiation!).

3. Leveraging Shareable Content & Social Media Marketing

The more content you write about topics that really interest your customers, the more engagement you will have on social media. People share helpful content without being asked for it.

Here is one example from my blog when I wrote a very detailed review about Sophia Lee’s blogging course – 

Share your blog posts


Shareable blog posts can enhance your business’s presence on social media, catching more eyeballs and, as a result, generating more potential customers for your business.

For example, if you are a social media manager writing an insightful article about TikTok trends for businesses, your content can be shared widely, leading to more business owners contacting you and asking you to manage their TikTok business account.

4. Building Brand Awareness

Business blogging is an extremely effective tool for building brand awareness and an integral part of a business marketing strategy.

If you are a product-based business selling your products on your website, you can use your blog to increase your customers’ awareness of your brand and how it differs from other brands. 

A trustworthy brand can increase sales and collaboration opportunities with other brands in your niche.

For example, if you sell pure essential oils on your website, a health supplements company can reach out to you to collaborate and share your products and content on their social media.

5. Promoting Products or Services Indirectly

A well-written blog can subtly promote a business’s products or services and establish a successful content marketing strategy.

This is a much more effective selling strategy that results in higher conversion (there is no need to use hard selling anymore!).

For instance, if you have a skincare brand, you can write about the benefits of natural ingredients, highlighting your own products.

This can lead to increased product sales as customers today are more likely to buy natural products, and your articles can help educate them on your product’s natural ingredients, encouraging them to make purchases.

6. Saving Money on Paid Traffic

Brands are investing thousands and even tens of thousands of dollars in digital advertising these days. As the competition grows, the cost per click grows as well.

Organic traffic is much more cost-effective, and it can generate unlimited clicks from search engines to your websites.

Today, Google Search and Pinterest are the 2 most popular channels for organic traffic for bloggers.

The more time you spend writing search-based content for your blog and creating engaging pins for your new content, the more organic and free traffic you’ll get to your blog.

For example, you can write a post about Instagram affiliate marketing, make it search engine optimized, and drive hundreds of people to your website for free (when you only spent a few hours writing this post).

On the other hand, if you choose to use Google Ads, paying for every click to your website, you can easily end up paying hundreds of dollars a month (and the cost will grow with every new click you’ll get!).

7. Customer Engagement and Retention 

A blog post is a great communication channel for engaging with your customers. Allowing them to comment on a blog post, ask questions, and reply to every customer question publicly and on your blog pages will increase your customers’ trust, increase engagement, and lead to higher retention. 

Higher customer retention is one of the greatest benefits of high customer engagement with your brand. 

A custom jewelry online store sharing stories behind its unique creations can create a loyal customer base more likely to make repeat purchases, satisfy customers, and increase sales through word-of-mouth marketing.

How do bloggers make money from blogging

5 Income Streams You Can Generate From a Successful Business Blog –

 

Sell Your Product or Service

first and foremost, you can leverage your blog traffic to increase sales of your products and services. Whether you sell baby products or would like to promote your marketing services – it is much easier to rank a blog post on Google than a product page or a landing page.

No matter what industry you are in, you can always think about products/ services that people would like to buy from you. You can also pack your knowledge in a guide, an eBook, or a checklist that people can use to solve their problems.

Make Money From Ads

As your website traffic grows, you will have the opportunity to start working with ad agencies. The more traffic you have from relevant countries (like the U.S. and Canada), the better rate you will gate per 1000 page views and the more money you can make.

You can also sell advertising places on your website to specific companies that sell complementary products. For example – if you make hand-made wood cribs, you can sell advertising space to a business that makes hand-made baby blankets.

 

Affiliate Marketing

Once you create a brand reputation and trust with your customers, you can start making more money by recommending relevant products to them. This is called affiliate marketing.

The way it works is that every time one of your blog readers clicks on a link on your website that directs them to another company’s website and results in a purchase, you get a commission (a certain percentage from the product’s price).

 

Sponsorships

with the increased traffic to your blog and increased visibility of your brand on social media – you will start getting offers for brand deals and sponsorships. Other brands will reach out to you to create sponsored content featuring their product or ask you to give a shout-out on your Instagram page.

Depending on the number of followers you have, the level of engagement, and how relevant your followers are to these other brands – you will be able to negotiate a nice monthly payment. In the case of a sponsored YouTube video or a shout-out on your Instagram page, it can pay you a few hundred or a few thousand dollars.

Sell Your Own Course

when you start to get to know your customers and the challenges they are facing, you will gain more knowledge about what they really want.

With this priceless knowledge, you can create a digital product that teaches them how to solve their p[problems or get the results they are after, for example – how to get more customers to their business using email marketing, how to get their newborn baby to sleep in 10 simple steps.

5 Tips – How to start a successful blog for your business

 

Optimize Your Content for Google

Google is a search engine that aims to show the most relevant content for every Google search.

If you want to show up on the first page of the search engine results, you will need to write blog posts that are fully optimized for search engines.

 

Only Write Valuable Content

Creating valuable blog content will help your search engine ranking. If your content is not helpful, it will not show up on Google and will not push your business growth. You can start an educational blog, share information about your business, and write evergreen blog posts.

 

Start an Email List for Your Blog 

Use an email list to drive more traffic to your site with every blog post you publish. You can also use a weekly newsletter to drive potential customers to your sales pages and share company news.

When you have an email list, you can send an email to your subscribers with a call to action to read the new blog post on your website. That way you will increase customer engagement and generate free traffic to your new blog post. 

When Google identifies traffic to your blog, it will index the new posts on your website much faster.

 

Create Content That Your Customers Will Want to Read.

Content that addresses your customers’ questions and concerns is content that resonates with your customers. 

Before you start writing a new post, think about the keyword intent, try your best to answer it, and give your blog readers a full answer to what they were searching for.

 

Share Your Blog Posts on Your Social Media Accounts

As part of your digital marketing strategy, share your new blog content on your social media profiles. A business can use a blog to share valuable guides and ‘how to’ articles as well as short-form videos and engaging photos.

In the process of creating content for your social media accounts, you should create a different form of content for every platform for maximum engagement.

Conclusion – How a Business Might Use a Blog to Boost SEO and Profits

In this article, we have covered the most important benefits of blogging for businesses and how blogging helps increase your bottom line.

Starting a business blog has many benefits, from organic traffic to engagement and increasing brand awareness. In the end, it all leads to increased sales and profit for your business.

Growing a blog for your business takes time and patience, but the long-term results are absolutely worth it. Your blog can serve as your business’s best marketing tool and will ultimately lead to growth. Start blogging for your business today and help your business grow to its full potential!

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